Ultimately, the game of business is a team sport, and, according to Sutherland, “good teams form a mix of skills where the ...

Adland has “painted itself into a corner” because it has allowed creativity to be associated primarily with “verbal or visual artistry” rather than a tool to solve business problems, according to Rory ...

Speaking with YouTuber Chris Williamson in February 2025, Sutherland — vice chairman of Ogilvy and one of the world's leading consumer behavior experts — said Bezos' unique mindset separates him from ...

Get ready for World of Work 2026, MHR’s flagship event bringing business leaders together on 23 September 2026 at Tobacco ...

#ogilvychange uses cognitive psychology, social psychology and behavioural economics to influence people’s behaviour and purchase decisions. #ogilvychange was started O&M UK’s vice chairman Rory ...

Start-up firms should “optimise for surprise” and don’t spend a lot of time doing things that “nobody will notice” in order to grab people’s attention, marketing guru Rory Sutherland has said, ...

Imagine you are running a five-star hotel. And you’re under pressure to cut costs. You do what you’re supposed to do and bring in the consultants who, after several months of poking around, have a ...

The region’s two representatives in the former Gala and Border Reivers back’s 40-strong squad are Hawick’s Darcy Graham and Rory Sutherland. Right-winger Graham, 28, is one of nine Edinburgh players ...